Dairy brand Foremost is helping 500 upcountry people working in Bangkok to get home for Songkran family celebrations this month with its third annual “Bring You Home This Songkran” campaign.
On Tuesday it announced the winners of 500 bus fares extending along seven different routes around the country.
Actor Nattawut “Por” Skidjai led a Foremost Caravan roadshow around downtown Bangkok to convince city folks they ought to head upcountry – home for the holidays.
By way of persuasion, he handed out samples of Foremost Plain, made with 100 per cent cow’s milk, to remind everyone that they and their families should be leading healthier lives. Recipients got to enter a draw, the winners of which are being “sent home with fanfare” from Motor Sports Land on Phaholyothin Road on April 11.
“Foremost is widely known as a leading manufacturer of top-quality daily products in accordance with the Netherlands’ high standards,” says Vipada Autsaran, marketing manager at Friesland Campina (Thailand).
“Thai families have trusted the name for more than 60 years, and we understand how important the Songkran festival is for them. It’s a special occasion for families to gather. But many people from upcountry who work in Bangkok might unable to return home because there just aren’t enough bus and train tickets to go around, so we aim to reaffirm the family institution with this corporate social responsibility campaign. We had a great response and there were a lot of participants.”