Thai unit of Korea’s 11street e-commerce platform claims early 

Corporate February 17, 2017 01:00

By  THE NATION

KOREAN E-COMMERCE platform 11street says it has served more than 150,000 Thai shoppers with transactions worth more than Bt200 million since its soft launch in Thailand last December 21. 



 

Offering eight product categories – fashion, electronics, groceries, health and beauty, children and infants, leisure and sports, home and living, and e-vouchers and books – 11street Thailand currently has more than 9,000 Thai and international sellers. 

Hong Cheol Jeon, chief executive officer of 11street (Thailand) said that with its expertise and proven track record of being the No 1 e-commerce service provider in South Korea, the company was confident of becoming the top-of-mind online marketplace for Thais. 

“We have received positive feedback on the uniqueness of our platform from both sellers and buyers, and are committed to create simple, convenient and safe shopping and selling experiences for Thai buyers and sellers,” he said.

“To elevate 11street’s success in Thailand and embed 11street as the leading e-commerce player, we plan to continually invest in the country. This year, we will be opening two more CAPMUS ‘Campuses’ in Bangkok. Campus, the one-stop-service centre for sellers, offers a range of offline and online services to help Thai businesses increase their competitiveness.”

To celebrate the success of 11street Thailand, a comprehensive Bt300-million advertising and consumer-targeted campaign featuring Korean actor Song Joong-ki, alongside Thai actress Nittha “Mew” Jirayungyurn, has been started to captivate Thai audiences. 

The campaign includes on-air advertisements featuring the two brand ambassadors stepping into “Your Everyday Marketplace”, as 11street calls itself.

Additionally, 11street is partnering with Rabbit Media to launch a new initiative that aims to increase its brand perception, favourability and familiarity with Thais, through advertising in the BTS Skytrain stations at Siam, Chit Lom and Phrom Phong. 

These will feature full wrap-around advertising, specially installed signage and thematic jingles following passenger announcements.