Mark Zuckerberg opens the Facebook Develop conference with a keynote
Mark Zuckerberg opens the Facebook Develop conference with a keynote

Facebook’s F8 kicks off with new product launches

Tech April 19, 2017 18:24

By The Nation

More than 4,000 people attended the first day of F8 2017, Facebook’s annual event where developers come together to explore the future of technology, at the McEnery Convention Center in San Jose, California, and millions watched the keynote via Facebook Live.



Mark Zuckerberg opened the conference with a keynote about how the camera is the first mainstream augmented reality platform.

People are already using cameras on their phones to write text on images, add digital objects and modify existing things with face filters and style transfers. That’s why today we announced the Camera Effects Platform, giving developers the power to build AR tools for the camera and bring people together in new ways, Facebook said.

F8 product launches on the first day included:

Social VR: Facebook Spaces is launching in beta for Oculus Rift, giving people a new way to connect in VR. Facebook Spaces is a place where you can be in-person with friends and family in VR, having a fun and meaningful experience, no matter where they are on the planet, the company said.

Camera Effects Platform: By putting Facebook’s camera tools in the hands of the global creative community, Facebook says it is enabling the building of anything from simple frames to interactive effects and masks using Augmented Reality (AR).

Messenger — Since the Messenger platform debuted a year ago it has become an essential channel for brands, developers and consumers alike and is now a successful ecosystem. New features and advanced tools on Messenger help both people and developers, according to Facebook.

Workplace: There are now 14,000 organisations using Workplace on every continent, including Antarctica. New integrations and partnerships for companies offer opportunities to improve their day-to-day workflows, ensure regulatory compliance and enable richer communication using Live video, Facebook stated.

Developer Circles: Developer Circles is a new program, Facebook said, launched to create locally organised communities for developers. These communities are meant to educate and provide a forum for discussion and knowledge sharing around topics that are top-of-mind for developers in a particular market.

Facebook Analytics: Facebook said it is launching new capabilities and enhancing existing features, including Automated insights which uses advanced machine learning. The company said its analytics solution surfaces would offer valuable insights from analytics automatically, saving time and allowing faster action.

Identity tools: The company said the improvements to Facebook Log-in and Account Kit would help businesses better connect with people on a global scale, across more surfaces, using Facebook, phone number or email. Also, the new solutions would help businesses maintain a relationship with their customers to grow beyond the initial touchpoint of sign-in.

Games: Facebook said it was introducing rich game-play features to give developers more control of the gaming experiences they create. Developers can customise their own start and end screens and integrate new APIs that can help drive share and connected gameplay.