Parc Paragon takes on new colours for the next fortnight, evolving into a hip vodka bar as darkness falls

If you enjoy mixing your own drinks while kicking back to some cool sounds, then the place to be as day gives way to dusk from tonight is Absolut Parc. Don't know it? Well, that's the new name that's being given to Siam Paragon's al fresco Parc Paragon from 5 to 11pm until December 6.

This evening at 7, the opening of the new outdoor vodka bar will feature a fashion show under the concept "In An Absolut World" with the outfits modelled by many celebrities led by sexy actress Patcharapa "Um" Chaichua. That will be followed by a concert by alternative rockers Moderndog starting around 8.

Joey Boy and hip-hoppers Sing Nuea Suea Tai perform tomorrow while on November 25, it's the turn of Crescendo and Paradox. Bee Peerapat and Ben Chalathit do the honours on November 27. The line up for next months is ETC (December 2), AF2's Waan and Jo (December 4), and Boy Peacemaker and Calories Blah Blah featuring Lula on December 6.

Before the shows, DJs will soothe partygoers with some hot grooves. Food will be available and the drinkers can head over to the Absolut Tower for shots of vodka with their choice of mixers.

There's also an Absolut souvenir shop selling T-shirts with several Absolut patterns, glasses in several shapes, such as the Martini cocktail, as well the second skin collection with the much sought after bling bling, disco, masquerade, mini bar and rock editions. All the products are imported from Sweden.

Absolut-ely tuneful

Since 2005, Absolut has been involved in an innovative music project featuring such titles as

 "Breathe" by Lenny Kravitz and 10 remixes by different artists from all over the world, including Luny Tunes, Nikko Patrelakis, Jazzanova, Ashley Beedle and Little Louie Vega.