At 120 years of age, the world's best-known baby powder is still an icon of infancy

Do you think my baby's spoiled? No, kids always smell like that. It's an old joke that's probably completely lost on the good folks at Johnson & Johnson's, who are in the business of making babies smell beautiful.

The US firm virtually owns the patent on "that newborn baby smell" thanks to its world-famous baby powder, which still guarantees freshness after 120 years on the market.

The soft powder made from only natural ingredients, with no colouring or chemical preservatives, was treated to a birthday party at the Oriental Hotel recently, at which three young mothers attested to its magic.

Ausanee Mahakitsiri Voravanich, Thipvipa Srivikorn and Darika Teutvongse were there with their gorgeous little daughters - Tonnam, 18-month-old Panpan and four-month-old Peppin, respectively.

All three mums thrilled at the comfort they get using Johnson's baby powder, praising its gentleness and distinctive scent.

"My mother used the powder on me when I was a little girl, so why not follow her example in taking care of my two babies?" Darika said.

There's been concern lately that using skin powder might hamper the baby's ability to breathe, but Thipvipa pointed out that it depends on how the powder is applied.

"Never pour the powder directly on the baby," she cautioned. "I put it on my hands first. And I normally use it only when my daughter feels sticky, especially on her bottom because of the diaper."