CyberPetSociety.com is the first in what could be an interactive online empire

Money is everywhere if you know how to grab it, the rich assure us. Sign up at www.CyberPetSociety.com, for example, leave a question or comment, and you get paid.

In its first month, 300 people joined and 35,000 others came to have a look, which is far fewer than Udomsak Lojaroenrat expected, but he's not sweating it.

He's confident more surfers will be lured by the promise of virtual money - "Munta dollars" - that can be accumulated and spent on gifts or donated to organisations that take care of animals.

The Web board has its own appeal, with a lot of member interaction, and there are online "DJs" on the site's radio channel talking about pet care.

That's online radio - so it's global. No local restrictions there.

The gift items are provided by the site's sponsors, who pay Bt300 a minute for advertising time on the radio.

Udomsak will also soon make it possible to spend those Munta dollars on six other websites he's launching, geared to finances, cars, health, men's and women's interests and Bangkok restaurants and sightseeing.

Run by Munta Agro Business, the pet website has a whole posse of DJs and three squads of support staff who keep the information flowing.

What about video content? Broadband limitations are the only thing holding Udomsak back. While the big cities might have the capacity for mass viewing online, he says, most Thais are able, for now, only to hear, not see.

He expects the technology to be widely available by the end of next year, though, when television sets will be equipped with Internet browsers. Then you can turn on your TV and watch anything online that moves.

And that's when Udomsak becomes a TV producer.